FASHION
Underwood’s is proud to carry many jewelry brands and fashion designers in all of our locations in Jacksonville and Ponte Vedra Beach, FL. Our designers include David Yurman, John Hardy, Roberto Coin, Lagos, Monica Rich Kosann, Mikimoto and many more.
Specials
Every month Underwood’s introduces a new $100 Special which comes in limited quantities.
These specials are beautiful jewelry designs of all types and are the perfect gift for any occasion.
Buy online and pick up in store.
Shop $100 Specials
Fashion Designers
David Yurman
Underwood's has the largest selection of David Yurman in Jacksonville and Ponte Vedra Beach, FL. Since 1980, David Yurman has defined jewelry for all lifestyles through unconventional artistry. From iconic Cable bracelets to inventive new creations, these designs express effortless American luxury.
Belle Etoile
French for "Beautiful Star," Belle Etoile is a colorful sterling silver and Italian enamel collection. Belle Etoile is a fun, affordable jewelry line which can be found in our San Marco and Ponte Vedra locations.
Clara Williams
Clara Williams' features an innovative design which enables the wearer to change the look with a simple magnetic function. Her bold necklaces are unique and can be worn with evening gowns or jeans. Clara Williams can be found at Underwood's in San Marco.
Dao Fournier
Dao Fournier jewelry is designed by twin sisters, Lucy and Kimberly, and feature two diamonds on each piece, which symbolizes their connection. The collection is as unique as the twins' personalities and can be found at Underwood's in San Marco and Ponte Vedra.
Erica Courtney
Erica Courtney is exclusive to Underwood's in Ponte Vedra. Erica's designs have been worn on the red carpet by celebrities such as Julia Roberts, Jessica Alba and Sandra Bullock. Erica Courtney sources fine, rare gemstones all around the World to create a delicate, feminine style.
Graziela
Graziela Kaufman grew up in Brazil where she used the country’s natural resources for inspiration in her jewelry designs. Graziela Jewels are intricate and detailed works of art with beautiful colors and gemstones. Each piece is hand designed by Graziela herself. You may have seen her pieces on celebreties such as Jennifer Lopaz, Taylor Swift, Jennifer Lawrence and many more.
Ippolita
We have an extensive collection of Ippolita in our San Marco and Ponte Vedra locations. Italian artist and designer, Ippolita Rostagno, creates a sleek, modern jewelry line intended for the self-purchasing woman of all ages.
John Hardy
Underwood's has the largest selection of John Hardy in Jacksonville and Ponte Vedra Beach, FL. This sterling silver and gold jewelry is hand crafted in Bali with the purpose of not only creating beautiful designs, but also by helping the ecosystem and environment during the process. John Hardy can be found at all of our Underwood's locations. Men’s Collection is by special order only and can take 1-12 weeks.
Jude Frances
Jude Frances combines elegant jewelry designs for women of all ages. Their signature hoop and earring charms create countless ways to wear earrings. Jude Frances is only available at Underwood's in Ponte Vedra.
Lagos
Underwood's carries the largest selection of Lagos jewelry in Jacksonville and Ponte Vedra Beach, FL. Steven Lagos has been creating sterling silver and gold designs for women since 1977. His signature Caviar design as well as his other collections can be found at all of our locations.
Magerit
Magerit is a Spanish word for the ancient city of Madrid and the jewelry designs represent that culture. This unique jewelry line features bold, fashionable looks for individuals who like to wear artisan pieces. The Magerit Collection can be found at Underwood's in Ponte Vedra.
Marco Bicego
Marco Bicego's fine Italian jewelry is exclusive to Underwood's in the Jacksonville market and can be found in all of our locations. All of Bicego's designs are hand-crafted in the Venetian region of Italy.
The Mazza Company
Originating in Italy in the 1840's, The Mazza Company moved to the US at the turn of the century. Mazza stays true to its Italian roots with their bold designs using 14kt. and 18kt. gold. The Mazza Company is truly an exceptional fashion jewelry manufacturer.
Mikimoto
Kokichi Mikimoto was the first person to create a cultured pearl after 20 years of experimenting in 1893. Mikimoto pearls are known for their excellent quality and classic designs. Underwood's has an extensive collection of Mikimoto in all three locations.
Monica Rich Kosann
Monica was inspired to create jewelry from her black and white photography career. She wanted to create timeless designs which could be cherished not only today, but thirty years from now. Monica Rich Kosann's beautiful lockets and jewelry can be found in each of our stores. #WhatsInMyLocket
Norman Covan
Norman Covan is a third-generation jeweler with an eye for unique designs for women. Norman Covan's jewelry features black diamonds, white diamonds, brown diamonds and colored gemstones in 18kt. gold. This collection can be found at all three Underwood's locations.
Penny Preville
Penny Preville's diamond fashion jewelry can be found at our Ponte Vedra store. Penny mixes styles which range from modern to vintage in 18kt. gold. All of Penny Preville's designs are hand crafted in New York City.
Roberto Coin
Underwood's is the only Roberto Coin retailer in Jacksonville. This Italian gold jewelry designer is featured in all of our locations. Roberto Coin adds a signature ruby to each of his designs which touches the wearer's skin and represents good fortune.
Sydney Evans
Exclusive to our Ponte Vedra location, Sydney Evan's designs are inspired by anything and everything. The collection features fashionable beaded bracelets for layering and delicate 14kt. gold pieces of every variety.
BABY JEWELRY
You are never too young for jewelry or diamonds! Underwood’s carries jewelry and gifts for babies and young children in all varieties. We carry styles such as bangle bracelets, add-a-pearl necklaces, baby earrings and gold necklaces- the perfect gifts for babies and children! We have a Grow Your Diamond program in which you can start off with small diamond stud earrings and trade them in as your child gets older for a larger pair.
Men's Designers
Benchmark Wedding Bands
Underwood’s carries a large selection of classic and unique men’s wedding bands in all of our locations. We have bands in precious metals such as gold and platinum; as well as alternative metals like palladium and titanium.
Bird Dog Bay Ties
Bird Dog Bay are ties for the man who has everything. All 100% silk, these ties feature unique designs displaying animals, hobbies and more. Underwood’s has a selection of Bird Dog Bay ties in all of our locations.
Deakin & Francis Cufflinks
Deakin and Francis is England’s oldest family jeweler, established in 1786. Their cufflink collection is extensive and carefully executed in the finest quality. Visit Underwood’s in San Marco or Ponte Vedra to view our Deakin and Francis cufflinks.
Jan Leslie Cufflinks
Jan Leslie offers a variety of cufflinks from modern and classic to amusing and unique designs. Whatever style you’re looking for, Jan Leslie has it! Underwood’s carries Jan Leslie in our San Marco and Ponte Vedra locations.
John Hardy
Underwood's has the largest selection of John Hardy in Jacksonville and Ponte Vedra Beach, FL. This sterling silver and gold jewelry is hand crafted in Bali with the purpose of not only creating beautiful designs, but also by helping the ecosystem and environment during the process. John Hardy can be found at all of our Underwood's locations. Men’s Collection is by special order only and can take 1-12 weeks.
William Henry Knives & Pens
William Henry uses classic and unique materials with hand forged Damascus steel to create pocket knives with an old technique employed to design swords from 300BC to 1700AD. Their knives and pens are exquisitely crafted pieces of functional art.
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